Home 9 Services

Conversion Rate

Optimisation (CRO)

Conversion Rate Optimisation that makes traffic matter more through site design

Are you getting far more traffic than conversions? CRO could be the missing link to make those users convert

Start My Journey

A lot of our work is focused on getting users to your website. However, our job doesn’t just end when they get there. We need to make sure that the site is easy to navigate, quick to load and appealing to look at. By ticking these boxes and more, we can improve your conversion rate, which is the percentage of visitors that convert while on your website.

This is where Conversion Rate Optimisation, or CRO, comes in.

CRO is the process of combining quality design with insightful data to produce a website that turns traffic into conversions and clicks into actual revenue.

Between competitor research, user behaviour insights, smart design, the latest tools and our passionate team of CRO experts, we’re more than capable of either starting a site from scratch or tweaking what you’ve got. Like all things at Add People, the end objective is to improve your conversions and return on investment with us – and few of our services are as effective at doing that as CRO.

Why our clients love CRO

This is a popular service because it’s rooted in data and evidence, which makes it a reliable option for improving your revenue. On top of the more geeky things which CRO can help improve like your site structure or speed, it also often leads to a site makeover.
When your business is your pride and joy, having an attractive website is really important. That’s why our CRO team works hard to produce pages that will grab the attention of your audience while balancing that with a search engine-friendly approach which will help get your website seen in the first place.
Our strategies will often tick a lot of boxes along the way, too. For example, you can expect that CRO will…

Help you understand your audience better
Build your authority as a brand
Optimise your site for all platforms
Improve your organic search performance
Decrease the cost of each customer acquisition
Reduce website risks by providing rich insights
…among many other benefits!

It’s safe to say that CRO can encompass a lot about your business, from the website people interact with it through, to the brand image they associate it with.

7%

A 1-second delay when loading a page can reduce conversions by 7%. (KissMetrics)

87%

of consumers say that a ‘complicated’ checkout process will make them abandon their purchase. (Facebook)

55%

increase in leads when a company increases their number of landing pages from 10 to 15. (Hubspot)

Complete page redesigns

While we dig into the details below this section, a lot of our work is about optimising your pages for both the user and search engines. From your home and checkout pages to the product and landing pages, nothing is safe from the careful eyes of our SEO team who will identify anything that may be losing you visitors and revenue.

Heat maps

These provide us with a look at how users behave on your website; where they click, where they hover, where they’re drawn to and away from. This insight can be used to finely tune your site so that the user’s attention is pulled exactly where we want it to be.

Checkout process overhaul

These provide us with a look at how users behave on your website; where they click, where they hover, where they’re drawn to and away from. This insight can be used to finely tune your site so that the user’s attention is pulled exactly where we want it to be.

Mobile optimisation

As of 2021, 56% of global internet traffic comes from mobile devices. That’s a lot of users that are likely visiting your website on their phone, and we’ve all been on websites that aren’t optimised for them; images are cut off, the text goes on forever and it’s impossible to know where to click. That is exactly why we focus so much on designing sites and user experiences for mobile phones.

CRO reports

These are part of our reporting process and will break down everything you need to know about your site in terms of CRO, all while avoiding the technical mumbo jumbo (as much as we can!) so you understand what we’re doing with your website.

Mockups

Just like how an artist sketches out their art before adding the ink or paint, we create mockups before making any actual changes so we know exactly what we’re doing and where we’re going. These will give you a solid idea of what your site may look like once the work is finished and means that our CRO team can experiment as much as they want beforehand so when they set the changes live, they can be confident that it’s the best your website can look.

A/B testing

Also known as split testing, this is a process where you have two variants of the same page live and different segments of users are shown them at the same time. We can then look at the user behaviour data and conversion rates to decide which performed better, then set the winner as the live page!

Conversion Rate Optimisation that makes traffic matter more through site design

So, let’s skip ahead a little and assume that you’ve joined us for a CRO campaign. What may that involve?

Start My Journey

Digital marketing tailor-made for SMEs like you.

So, let’s skip ahead a little and assume that you’ve joined us for a CRO campaign. What may that involve?

Start My Journey

Frequently asked questions about CRO

How do I optimise my website for conversions?

You can calculate your conversion rate by dividing the number of conversions by the number of visitors for the same page and time period, then turning that number into a percentage. For example, if a product page had 100 conversions from 1,000 interactions, the conversion rate would be 10%.

How do you calculate conversion rate?

You can calculate your conversion rate by dividing the number of conversions by the number of visitors for the same page and time period, then turning that number into a percentage. For example, if a product page had 100 conversions from 1,000 interactions, the conversion rate would be 10%.

How do I optimise my website for conversions?

You can calculate your conversion rate by dividing the number of conversions by the number of visitors for the same page and time period, then turning that number into a percentage. For example, if a product page had 100 conversions from 1,000 interactions, the conversion rate would be 10%.